Production artist on a variety of packaging.

For Murad produced in-line collections and new innovation for skincare packaging. Working on retail, travel and deluxe sizes for all primary and secondary artwork.

For Earthbar created healthy food packaging like salads, bowls, and snacks. As well as nutritional supplement packaging such as tinctures and vitamins.

For The Honest Company aided with seasonal prints for diapers. Worked on halloween, holiday and summer packages.

Production artist on skincare kits.

Executed a variety of seasonal and unique kits. Holiday kits ranged from 7 to 11 per season. The 2023 Holiday kits comprised of two parts: A carton and a sleeve with a diecut in the sleeve.

Retail and print launch of the adidas Originals MEGA, featuring BoB.

My role as production artist was to work closely with the designer and creative director producing all in-store assets. 

Company: Liquid Agency

In-store retail collateral for Microsoft.

My role as production artist was to work closely with the designer creating all items.

Company: Liquid Agency

Cocktails and Couture is an evening of fashion and drinks featuring luxury retailers with a silent auction to raise money for Bright Pink. It is one of Westfield's most successful events bringing in revenue for luxury retailers like Tiffany's and Louis Vuitton.

My role was to take a comp with asset ideas and design all the elements using a style sheet. The events consisted of over 100 items from a customized invite, posters to an event brochure. Digital items were evites and eblasts.

Company: Westfield

Holiday is the biggest season for Westfield Centers. The campaign begins with Black Friday into Hanukkah and Christmas. Print and digital collateral is portioned out on a spreadsheet of national items and customized messages for 38 different centers all with different activations. Part of the national list was for Santa photos with a collaboration with Cherry Hill. Every two years the campaign would have a refresh. This work is from the 2014 Holiday Season.

I was the lead production artist rolling out over 200 print and digital assets for four years in a row with the team. Collateral consisted of Posters, Tombstones, Holiday Calendars, Billboards, Brochures, eblasts, web banners, web tiles and more.

Company: Westfield

The famous Parisian café, Ladurée opened one of its first West Coast locations at The Grove during the busy holiday season in December 2016. It is a two-story boutique and restaurant that offers its delicious macarons and pastries as well as breakfast, lunch and dinner. I helped produce some of it’s large and small format print collateral as well as the digital assets for the website and social media.

Company: Caruso

Collaborated with the digital team on a new launch for The Honest Company website. Created pdp assets, banners, pop-ups, logos and illustrations for the entire site for both baby and beauty products.

Throughout my career have worked on various ads for magazines. Some are one-off ads, others a series of ads that were resized for different publications.

I have worked on various brochures from 2 pages to 20 pages in the advertising industry. Working as production artist in tandem with the creative team consisting of art directors, copywriters, proofreading and project management.

In advertising and retail I have worked with various large format sizes in print and digital billboards and barricades.

Book cover design has always been a love of mine. To help an author bring their story alive and visually interpret it is so rewarding. I have created covers for everything from self-help to romance and mystery. 

A book cover is one of the most imperative ways to market your book. From the font, colors and imagery your cover will represent and help sell your book to your audience.